Using promotional products as a marketing tool is really a productive approach for small and medium-sized companies. However, when you are in the business of beauty products for personal and spa use, giving promotional Smartphone covers does not make sense. If you are giving promotional products for retaining your existing clients or adding new clients in your clientele, you should give promotional jewellery cases. Similarly, if you are a wholesale supplier of Smartphone and tablets, it is a wise move to give promotional phone covers or printed promotional power banks. You can motivate your potential clients to take the intended action with the right promotional merchandise. An attractive and useful promotional product can encourage your potential clients to meet your sales representative or attend a seminar. In simple words, marketing using promotional products can create new business opportunities for you. For choosing the right promotional product, you should engage the marketing team and corporate decision makers at a personal level. Depending on your audience, you should opt for a product that is used regularly at home and office. Investing in promotional merchandise without any strategy or with a weak strategy is of no use for your business. You should expect a clear return on investment. Here are some key points you should remember while choosing a product: Needs of the Audience Giving something that is of no use for your audience never makes sense. Give something that is not only engaging but also serves one of the common needs of your audience. For example, your client needs a power solution for recharging his Smartphone while travelling. You can give promotional power bank or a promotional USB car charger. The Lesson You Have Learned If you have given promotional products in past, analyse factors that contributed to the success of the previous campaign. Find the weaknesses in your previous campaigns and do not repeat those mistakes again. The Way You Give the Product Away You can give the product as a New Year or Christmas gift, an exhibitions giveaway, or your sales representative can give to the visiting customers. Budget Small and medium-sized companies assign only a limited amount of money for the promotion. Therefore, you should have a clear idea of the money to be spent on promotional products and other methods of marketing. The Call to Action What is the call to action? Are you going to add QR codes, telephone numbers, URLs on the product? You can also add logo, name, slogan, image and contact details on the product.
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