Let’s admit it! We all have been there, you are out and your phone battery dies. In seconds you lost access to your GPS, social media and ability to make and receive your calls. We are so depended upon our Smartphone and undoubtedly your Smartphone batteries don’t last long. We have endless demand from our phones but unfortunately, the technology behind the batteries to power them isn’t set to improve radically any time soon. There has small improvement like lithium-ion batteries. With this noticeable improvement, the power bank is the only answer to your problem. It’s a good promotional product as everybody who is working or going to college needs a power bank. Still, confused why does this makes an ideal promotional product. Here’s why
Also Read: How Printed Power Banks Hit Customers Psychologically?
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No matter how great your product is, if you are not good at marketing, your sales are not going to get into high gears. Depending on its size and status, every business is putting best efforts to find the best market, roping in maximum potential customers and selling the maximum amount of products. Every business takes marketing very seriously. However, not every business acts smartly when it comes to educating potential customers about its products or services. Though the traditional marketing methods still work but not for every business. Banners, stickers, door hangers, posters, flyers etc. are not ineffective.
However, there are many more marketing tactics that are way more effective than these traditional methods of marketing. No, we are not talking about digital marketing. It is the promotional marketing we are talking about. Marketing efforts you are putting can increase your sales. However, branding is a different thing. If your business is a brand, your sales will be increased automatically. That’s why a shrewd businessman takes branding as serious as marketing. So, incorporating promotional products in the marketing campaigns is a great way of creating brand awareness and increasing sales as well. However, a question is expected. Why custom power banks only? Why not some other inexpensive product? First of all, you need to understand that custom power banks are not that expensive. Secondly, you are putting your reputation at stake by giving some poor quality and useless promotional product. If it doesn’t address the needs of the customer, you are losing his trust and he is not going to purchase anything from you. It is needless to say. Anyone having a smartphone needs a power bank. The dependence of people on the smartphone is increasing day by day. The smartphone is no more all about making calls, sending text and entertainment anymore. Students are downloading and using smartphone apps designed to educate them. Businessmen are sending business proposals using the smartphone. There are many other business activities going on using smartphone apps. So, from a student to a businessman, anyone having a smartphone is in need of a power bank. This is the most suitable promotional product to invest in. Moreover, the cost of a custom power bank greatly depends on the capacity of the power bank. You can invest in power banks with lower mAH. Best quality custom power banks are available at the best price. You just have to find a good supplier. Using promotional products as a marketing tool is really a productive approach for small and medium-sized companies. However, when you are in the business of beauty products for personal and spa use, giving promotional Smartphone covers does not make sense. If you are giving promotional products for retaining your existing clients or adding new clients in your clientele, you should give promotional jewellery cases. Similarly, if you are a wholesale supplier of Smartphone and tablets, it is a wise move to give promotional phone covers or printed promotional power banks. You can motivate your potential clients to take the intended action with the right promotional merchandise. An attractive and useful promotional product can encourage your potential clients to meet your sales representative or attend a seminar. In simple words, marketing using promotional products can create new business opportunities for you. For choosing the right promotional product, you should engage the marketing team and corporate decision makers at a personal level. Depending on your audience, you should opt for a product that is used regularly at home and office. Investing in promotional merchandise without any strategy or with a weak strategy is of no use for your business. You should expect a clear return on investment. Here are some key points you should remember while choosing a product: Needs of the Audience Giving something that is of no use for your audience never makes sense. Give something that is not only engaging but also serves one of the common needs of your audience. For example, your client needs a power solution for recharging his Smartphone while travelling. You can give promotional power bank or a promotional USB car charger. The Lesson You Have Learned If you have given promotional products in past, analyse factors that contributed to the success of the previous campaign. Find the weaknesses in your previous campaigns and do not repeat those mistakes again. The Way You Give the Product Away You can give the product as a New Year or Christmas gift, an exhibitions giveaway, or your sales representative can give to the visiting customers. Budget Small and medium-sized companies assign only a limited amount of money for the promotion. Therefore, you should have a clear idea of the money to be spent on promotional products and other methods of marketing. The Call to Action What is the call to action? Are you going to add QR codes, telephone numbers, URLs on the product? You can also add logo, name, slogan, image and contact details on the product. |
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